Clearbit
The Trade Desk
| Feature | Clearbit | The Trade Desk |
|---|---|---|
| Pricing | Free only | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | b2b-marketers, growth-teams, sales-operations, product-led-growth | media-buyers, agencies, enterprise-advertisers, programmatic-teams |
| Founded | 2014 | 2009 |
| Data Enrichment | ✓ | ✗ |
| Reveal Visitors | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Form Shortening | ✓ | ✗ |
| Prospecting | ✓ | ✗ |
| Api | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Programmatic Buying | ✗ | ✓ |
| Connected Tv | ✗ | ✓ |
| Audio Ads | ✗ | ✓ |
| Data Marketplace | ✗ | ✓ |
| Attribution | ✗ | ✓ |
| Identity Graph | ✗ | ✓ |
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
✓ The Trade Desk Pros
- Best-in-class DSP technology
- Excellent CTV capabilities
- Strong data marketplace
- Transparent pricing
✗ The Trade Desk Cons
- Enterprise minimum spend
- Requires programmatic expertise
- Complex for beginners
The Verdict
Clearbit is built for b2b marketers and growth teams, with a focus on data-enrichment and reveal-visitors. The Trade Desk targets media buyers and agencies and leads with programmatic-buying and connected-tv.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Clearbit has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. The Trade Desk requires a paid subscription from day one.
Feature-wise, Clearbit offers broader built-in capabilities (7 features vs 6), while The Trade Desk takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.