Clearbit
Semrush
| Feature | Clearbit | Semrush |
|---|---|---|
| Pricing | Free only | Free / from $139.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | b2b-marketers, growth-teams, sales-operations, product-led-growth | digital-marketers, agencies, enterprise, ppc-managers |
| Founded | 2014 | 2008 |
| Data Enrichment | ✓ | ✗ |
| Reveal Visitors | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Form Shortening | ✓ | ✗ |
| Prospecting | ✓ | ✗ |
| Api | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ppc Tools | ✗ | ✓ |
| Content Marketing | ✗ | ✓ |
| Social Media | ✗ | ✓ |
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
✓ Semrush Pros
- Most comprehensive marketing toolkit
- Excellent PPC and advertising tools
- Content marketing platform included
- Social media management built-in
✗ Semrush Cons
- Very expensive for small businesses
- Interface can feel overwhelming
- Some data less accurate for non-US markets
The Verdict
Clearbit is built for b2b marketers and growth teams, with a focus on data-enrichment and reveal-visitors. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
Clearbit uses custom enterprise pricing, while Semrush starts at $139.95/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Bottom line: Semrush has a slight overall edge — but if real-time enrichment with 100+ data attributes matters most to you, Clearbit may still be the right call.