Clearbit
Heap
| Feature | Clearbit | Heap |
|---|---|---|
| Pricing | Free only | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | b2b-marketers, growth-teams, sales-operations, product-led-growth | product-teams, growth-marketers, ux-researchers, saas-companies |
| Founded | 2014 | 2013 |
| Data Enrichment | ✓ | ✗ |
| Reveal Visitors | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Form Shortening | ✓ | ✗ |
| Prospecting | ✓ | ✗ |
| Api | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Auto Capture | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Funnel Analysis | ✗ | ✓ |
| Retention Analysis | ✗ | ✓ |
| User Segments | ✗ | ✓ |
| Data Science | ✗ | ✓ |
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
✓ Heap Pros
- Auto-captures all user interactions without code
- Retroactive analysis (define events after the fact)
- Session replay integrated with analytics
- No engineering resources needed for tracking
✗ Heap Cons
- Pricing not transparent (sales-required for growth+)
- Can generate excessive data requiring cleanup
- UI can feel slower than event-based alternatives
The Verdict
Clearbit is built for b2b marketers and growth teams, with a focus on data-enrichment and reveal-visitors. Heap targets product teams and growth marketers and leads with auto-capture and session-replay.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.