Clearbit
Crazy Egg
| Feature | ||
|---|---|---|
| Pricing | Free only | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.1 / 5 |
| Best For | b2b-marketers, growth-teams, sales-operations, product-led-growth | marketers, small-businesses, landing-page-optimization, conversion-rate-optimization |
| Founded | 2014 | 2006 |
| Data Enrichment | ✓ | ✗ |
| Reveal Visitors | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Form Shortening | ✓ | ✗ |
| Prospecting | ✓ | ✗ |
| Api | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Heatmaps | ✗ | ✓ |
| Scroll Maps | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Session Recordings | ✗ | ✓ |
| Traffic Analysis | ✗ | ✓ |
| Confetti Reports | ✗ | ✓ |
| Surveys | ✗ | ✓ |
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
✓ Crazy Egg Pros
- Simple and focused on conversion optimization
- Visual heatmaps and scroll maps are intuitive
- Built-in A/B testing without extra tools
- Easy setup with one line of JavaScript
✗ Crazy Egg Cons
- No free plan available
- Limited advanced analytics compared to full platforms
- Recording quality lower than FullStory/Hotjar
The Verdict
Clearbit is built for b2b marketers and growth teams, with a focus on data-enrichment and reveal-visitors. Crazy Egg targets marketers and small businesses and leads with heatmaps and scroll-maps.
Clearbit uses custom enterprise pricing, while Crazy Egg starts at $29/mo — a tangible advantage for teams with a fixed budget.
Clearbit has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Crazy Egg requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.