Clay
ZoomInfo
| Feature | Clay | ZoomInfo |
|---|---|---|
| Pricing | Free / from $149/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | growth-teams, revenue-operations, sdrs, agencies | enterprise-sales, marketing-teams, recruiting, account-based-marketing |
| Founded | 2017 | 2000 |
| Data Enrichment | ✓ | ✗ |
| Ai Messaging | ✓ | ✗ |
| Waterfall Lookups | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Automated Workflows | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Intent Data | ✗ | ✓ |
| Company Insights | ✗ | ✓ |
| Website Visitors | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Territory Planning | ✗ | ✓ |
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
✓ ZoomInfo Pros
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Strong data accuracy with AI verification
✗ ZoomInfo Cons
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
- Long-term contracts with difficult cancellation
The Verdict
Clay is built for growth teams and revenue operations, with a focus on data-enrichment and ai-messaging. ZoomInfo targets enterprise sales and marketing teams and leads with contact-database and intent-data.
ZoomInfo uses custom enterprise pricing, while Clay starts at $149/mo — a tangible advantage for teams with a fixed budget.
Clay has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. ZoomInfo requires a paid subscription from day one.
Feature-wise, ZoomInfo offers broader built-in capabilities (7 features vs 6), while Clay takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Clay has a slight overall edge — but if largest b2b contact database (100m+ business profiles) matters most to you, ZoomInfo may still be the right call.