Clay
Make
| Feature | Clay | Make |
|---|---|---|
| Pricing | Free / from $149/mo | Free / from $10.59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | growth-teams, revenue-operations, sdrs, agencies | power-users, agencies, developers, small-businesses |
| Founded | 2017 | 2012 |
| Data Enrichment | ✓ | ✗ |
| Ai Messaging | ✓ | ✗ |
| Waterfall Lookups | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Automated Workflows | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Scenarios | ✗ | ✓ |
| Modules | ✗ | ✓ |
| Routers | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Data Stores | ✗ | ✓ |
| Api | ✗ | ✓ |
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
The Verdict
Clay is built for growth teams and revenue operations, with a focus on data-enrichment and ai-messaging. Make targets power users and agencies and leads with scenarios and modules.
On pricing, Make is the clear winner for budget-conscious users — starting at $10.59/mo compared to $149/mo for Clay. That $138.41/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
