Clay
Outreach
| Feature | Clay | Outreach |
|---|---|---|
| Pricing | Free / from $149/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | growth-teams, revenue-operations, sdrs, agencies | enterprise-sales-teams, sdrs, revenue-operations, b2b-sales |
| Founded | 2017 | 2014 |
| Data Enrichment | ✓ | ✗ |
| Ai Messaging | ✓ | ✗ |
| Waterfall Lookups | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Automated Workflows | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Sequences | ✗ | ✓ |
| Deal Intelligence | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Salesforce Integration | ✗ | ✓ |
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
✓ Outreach Pros
- Most comprehensive sales engagement platform
- AI-driven insights for deal risk and next steps
- Powerful multi-channel sequence automation
- Deep Salesforce and CRM integrations
✗ Outreach Cons
- Pricing not public (expensive enterprise tool)
- Steep learning curve with many features
- Can be overkill for small sales teams
The Verdict
Clay is built for growth teams and revenue operations, with a focus on data-enrichment and ai-messaging. Outreach targets enterprise sales teams and sdrs and leads with sequences and deal-intelligence.
Outreach uses custom enterprise pricing, while Clay starts at $149/mo — a tangible advantage for teams with a fixed budget.
Clay has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Outreach requires a paid subscription from day one.
Feature-wise, Outreach offers broader built-in capabilities (7 features vs 6), while Clay takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for revenue operations, sdrs — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.