Clay
Drip
| Feature | Clay | Drip |
|---|---|---|
| Pricing | Free / from $149/mo | From $39/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | growth-teams, revenue-operations, sdrs, agencies | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers |
| Founded | 2017 | 2013 |
| Data Enrichment | ✓ | ✗ |
| Ai Messaging | ✓ | ✗ |
| Waterfall Lookups | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Automated Workflows | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Visual Workflows | ✗ | ✓ |
| Email Campaigns | ✗ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Revenue Attribution | ✗ | ✓ |
| Behavior Tracking | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
The Verdict
Clay is built for growth teams and revenue operations, with a focus on data-enrichment and ai-messaging. Drip targets ecommerce stores and dtc brands and leads with visual-workflows and email-campaigns.
On pricing, Drip is the clear winner for budget-conscious users — starting at $39/mo compared to $149/mo for Clay. That $110/mo difference adds up quickly for growing teams.
Clay has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
Feature-wise, Drip offers broader built-in capabilities (7 features vs 6), while Clay takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.