Clay
Clearbit
| Feature | Clay | Clearbit |
|---|---|---|
| Pricing | Free / from $149/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | growth-teams, revenue-operations, sdrs, agencies | b2b-marketers, growth-teams, sales-operations, product-led-growth |
| Founded | 2017 | 2014 |
| Data Enrichment | ✓ | ✓ |
| Ai Messaging | ✓ | ✗ |
| Waterfall Lookups | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Automated Workflows | ✓ | ✗ |
| Lead Scoring | ✓ | ✓ |
| Reveal Visitors | ✗ | ✓ |
| Form Shortening | ✗ | ✓ |
| Prospecting | ✗ | ✓ |
| Api | ✗ | ✓ |
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
The Verdict
Clay is built for growth teams and revenue operations, with a focus on data-enrichment and ai-messaging. Clearbit targets b2b marketers and growth teams and leads with data-enrichment and reveal-visitors.
Clearbit uses custom enterprise pricing, while Clay starts at $149/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Clearbit offers broader built-in capabilities (7 features vs 6), while Clay takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for growth teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.