Brevo
Proton
| Feature | Brevo | Proton |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $3.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | privacy-advocates, journalists, activists, security-conscious-users |
| Founded | 2012 | 2014 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Encrypted Email | ✗ | ✓ |
| Vpn | ✗ | ✓ |
| Cloud Storage | ✗ | ✓ |
| Calendar | ✗ | ✓ |
| Password Manager | ✗ | ✓ |
| Aliases | ✗ | ✓ |
| Self Destructing Messages | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Proton Pros
- End-to-end encryption for all services
- Swiss-based with strong privacy laws
- Open-source and independently audited
- Comprehensive privacy suite (mail, VPN, drive, calendar)
- Free tier available for all services
✗ Proton Cons
- Free storage is limited (1GB for mail)
- Less feature-rich than mainstream alternatives
- Search functionality limited due to encryption
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Proton targets privacy advocates and journalists and leads with encrypted-email and vpn.
On pricing, Proton is the clear winner for budget-conscious users — starting at $3.99/mo compared to $25/mo for Brevo. That $21.009999999999998/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.