Brevo
Loom
| Feature | Brevo | Loom |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $12.5/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | remote-teams, developers, customer-success, managers, educators |
| Founded | 2012 | 2015 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Screen Recording | ✗ | ✓ |
| Video Messages | ✗ | ✓ |
| Transcription | ✗ | ✓ |
| Reactions | ✗ | ✓ |
| Video Editing | ✗ | ✓ |
| Analytics | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Loom Pros
- Instant async video communication
- Screen + webcam recording
- Auto-transcription and captions
- Slack and Notion integration
✗ Loom Cons
- 25-video limit on free plan
- 5-minute recording limit on free
- Requires good internet for fast uploads
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Loom targets remote teams and developers and leads with screen-recording and video-messages.
On pricing, Loom is the clear winner for budget-conscious users — starting at $12.5/mo compared to $25/mo for Brevo. That $12.5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Brevo offers broader built-in capabilities (7 features vs 6), while Loom takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
