Brevo
Mailchimp
| Feature | Brevo | Mailchimp |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $13/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | small-businesses, startups, solopreneurs, e-commerce |
| Founded | 2012 | 2001 |
| Email Campaigns | ✓ | ✓ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Automation | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Templates | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Mailchimp targets small businesses and startups and leads with email-campaigns and automation.
On pricing, Mailchimp is the clear winner for budget-conscious users — starting at $13/mo compared to $25/mo for Brevo. That $12/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for small businesses, startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
