Brevo
Gladly
| Feature | Brevo | Gladly |
|---|---|---|
| Pricing | Free / from $25/mo | From $180/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | ecommerce-brands, luxury-retail, enterprise-support, customer-obsessed-teams |
| Founded | 2012 | 2014 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Unified Conversation | ✗ | ✓ |
| Omnichannel Inbox | ✗ | ✓ |
| Voice Support | ✗ | ✓ |
| Self Service | ✗ | ✓ |
| Customer Timeline | ✗ | ✓ |
| Task Management | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Gladly Pros
- Single conversation thread per customer
- Excellent omnichannel support
- Built-in voice and messaging
- Customer-first approach
✗ Gladly Cons
- Very expensive per agent
- Enterprise-focused
- Smaller marketplace of integrations
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Gladly targets ecommerce brands and luxury retail and leads with unified-conversation and omnichannel-inbox.
On pricing, Brevo is the clear winner for budget-conscious users — starting at $25/mo compared to $180/mo for Gladly. That $155/mo difference adds up quickly for growing teams.
Brevo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gladly requires a paid subscription from day one.
Feature-wise, Brevo offers broader built-in capabilities (7 features vs 6), while Gladly takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.