Brevo
Drip
| Feature | Brevo | Drip |
|---|---|---|
| Pricing | Free / from $25/mo | From $39/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers |
| Founded | 2012 | 2013 |
| Email Campaigns | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Visual Workflows | ✗ | ✓ |
| Revenue Attribution | ✗ | ✓ |
| Behavior Tracking | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Drip targets ecommerce stores and dtc brands and leads with visual-workflows and email-campaigns.
On pricing, Brevo is the clear winner for budget-conscious users — starting at $25/mo compared to $39/mo for Drip. That $14/mo difference adds up quickly for growing teams.
Brevo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.