Brevo
Crisp
| Feature | Brevo | Crisp |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $25/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | startups, small-businesses, saas-companies, e-commerce |
| Founded | 2012 | 2015 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Live Chat | ✗ | ✓ |
| Chatbot | ✗ | ✓ |
| Shared Inbox | ✗ | ✓ |
| Knowledge Base | ✗ | ✓ |
| Campaigns | ✗ | ✓ |
| Status Page | ✗ | ✓ |
| Video Chat | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Crisp Pros
- Very generous free tier (2 seats included)
- Per-workspace pricing instead of per-seat
- Built-in chatbot builder with no-code
- Clean and modern interface
✗ Crisp Cons
- Limited advanced automation compared to Intercom
- Chatbot AI less sophisticated than competitors
- Fewer integrations than larger platforms
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Crisp targets startups and small businesses and leads with live-chat and chatbot.
Both tools come in at similar price points ($25/mo for Brevo, $25/mo for Crisp), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for small businesses, startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.