Brevo
Copper
| Feature | Brevo | Copper |
|---|---|---|
| Pricing | Free / from $25/mo | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.1 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | google-workspace-users, agencies, consulting-firms, small-businesses |
| Founded | 2012 | 2013 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Gmail Integration | ✗ | ✓ |
| Auto Logging | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Google Drive Sync | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Copper targets google workspace users and agencies and leads with gmail-integration and auto-logging.
Pricing is close: Brevo starts at $25/mo versus $29/mo for Copper — not a deciding factor on its own.
Brevo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Copper requires a paid subscription from day one.
Feature-wise, Brevo offers broader built-in capabilities (7 features vs 6), while Copper takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.