BoomTown
Close
| Feature | BoomTown | Close |
|---|---|---|
| Pricing | From $750/mo | From $49/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | inside-sales-teams, startups, smbs, call-heavy-teams |
| Founded | 2006 | 2013 |
| Lead Generation | ✓ | ✗ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Calling | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Sms | ✗ | ✓ |
| Predictive Dialer | ✗ | ✓ |
| Workflows | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Close targets inside sales teams and startups and leads with calling and email-sequences.
On pricing, Close is the clear winner for budget-conscious users — starting at $49/mo compared to $750/mo for BoomTown. That $701/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Close offers broader built-in capabilities (7 features vs 6), while BoomTown takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Close has a slight overall edge — but if excellent lead generation matters most to you, BoomTown may still be the right call.