BigCommerce
Kajabi
| Feature | BigCommerce | Kajabi |
|---|---|---|
| Pricing | From $39/mo | From $69/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | mid-market-retailers, b2b-commerce, multi-channel-sellers, growing-brands | established-creators, knowledge-entrepreneurs, coaches, agencies |
| Founded | 2009 | 2010 |
| Online Store | ✓ | ✗ |
| Multi Channel | ✓ | ✗ |
| B2b | ✓ | ✗ |
| Headless Api | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Multi Storefront | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Course Builder | ✗ | ✓ |
| Marketing Funnels | ✗ | ✓ |
| Email Automation | ✗ | ✓ |
| Website Builder | ✗ | ✓ |
| Podcasting | ✗ | ✓ |
| Communities | ✗ | ✓ |
| Mobile App | ✗ | ✓ |
✓ BigCommerce Pros
- No transaction fees on any plan
- Built-in B2B/wholesale features
- Multi-storefront from one dashboard
- Headless commerce with API flexibility
✗ BigCommerce Cons
- Annual revenue caps force plan upgrades
- Theme customization requires code
- App ecosystem smaller than Shopify
✓ Kajabi Pros
- Complete business platform with no need for third-party tools
- Powerful marketing automation and funnels
- Beautiful customizable website themes
- Built-in podcast hosting
- Excellent analytics and reporting
✗ Kajabi Cons
- Expensive compared to alternatives
- No free plan available
- Learning curve for all features
The Verdict
BigCommerce is built for mid market retailers and b2b commerce, with a focus on online-store and multi-channel. Kajabi targets established creators and knowledge entrepreneurs and leads with course-builder and marketing-funnels.
On pricing, BigCommerce is the clear winner for budget-conscious users — starting at $39/mo compared to $69/mo for Kajabi. That $30/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Kajabi offers broader built-in capabilities (8 features vs 7), while BigCommerce takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Kajabi has a slight overall edge — but if no transaction fees on any plan matters most to you, BigCommerce may still be the right call.