BigCommerce
Wix
| Feature | BigCommerce | Wix |
|---|---|---|
| Pricing | From $39/mo | Free / from $17/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | mid-market-retailers, b2b-commerce, multi-channel-sellers, growing-brands | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2009 | 2006 |
| Online Store | ✓ | ✗ |
| Multi Channel | ✓ | ✗ |
| B2b | ✓ | ✗ |
| Headless Api | ✓ | ✗ |
| Seo | ✓ | ✓ |
| Multi Storefront | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ BigCommerce Pros
- No transaction fees on any plan
- Built-in B2B/wholesale features
- Multi-storefront from one dashboard
- Headless commerce with API flexibility
✗ BigCommerce Cons
- Annual revenue caps force plan upgrades
- Theme customization requires code
- App ecosystem smaller than Shopify
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
BigCommerce is built for mid market retailers and b2b commerce, with a focus on online-store and multi-channel. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, Wix is the clear winner for budget-conscious users — starting at $17/mo compared to $39/mo for BigCommerce. That $22/mo difference adds up quickly for growing teams.
Wix has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BigCommerce requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.