Attio
ZoomInfo
| Feature | Attio | ZoomInfo |
|---|---|---|
| Pricing | Free / from $29/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.6 / 5 | 4.2 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | enterprise-sales, marketing-teams, recruiting, account-based-marketing |
| Founded | 2019 | 2000 |
| Contact Management | ✓ | ✗ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Intent Data | ✗ | ✓ |
| Company Insights | ✗ | ✓ |
| Website Visitors | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Territory Planning | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ ZoomInfo Pros
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Strong data accuracy with AI verification
✗ ZoomInfo Cons
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
- Long-term contracts with difficult cancellation
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. ZoomInfo targets enterprise sales and marketing teams and leads with contact-database and intent-data.
ZoomInfo uses custom enterprise pricing, while Attio starts at $29/mo — a tangible advantage for teams with a fixed budget.
Attio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. ZoomInfo requires a paid subscription from day one.
Attio edges out on user ratings (4.6 vs 4.2). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Attio has a slight overall edge — but if largest b2b contact database (100m+ business profiles) matters most to you, ZoomInfo may still be the right call.