Attio
Insightly
| Feature | Attio | Insightly |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2019 | 2009 |
| Contact Management | ✓ | ✓ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Pipeline Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
Both tools come in at similar price points ($29/mo for Attio, $29/mo for Insightly), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Attio edges out on user ratings (4.6 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Attio offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Attio has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.