Attio
Folk
| Feature | Attio | Folk |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | agencies, founders, partnerships-teams, investor-relations |
| Founded | 2019 | 2020 |
| Contact Management | ✓ | ✓ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Pipelines | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Mail Merge | ✗ | ✓ |
| Browser Extension | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Folk targets agencies and founders and leads with contact-management and pipelines.
On pricing, Folk is the clear winner for budget-conscious users — starting at $20/mo compared to $29/mo for Attio. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.