Attio
Copper
| Feature | Attio | Copper |
|---|---|---|
| Pricing | Free / from $29/mo | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.6 / 5 | 4.1 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | google-workspace-users, agencies, consulting-firms, small-businesses |
| Founded | 2019 | 2013 |
| Contact Management | ✓ | ✗ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Gmail Integration | ✗ | ✓ |
| Auto Logging | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Google Drive Sync | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Copper targets google workspace users and agencies and leads with gmail-integration and auto-logging.
Both tools come in at similar price points ($29/mo for Attio, $29/mo for Copper), so pricing won't make the decision for you.
Attio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Copper requires a paid subscription from day one.
Attio edges out on user ratings (4.6 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Attio offers broader built-in capabilities (7 features vs 6), while Copper takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Attio has a slight overall edge — but if native google workspace integration matters most to you, Copper may still be the right call.