Apollo.io
Close
| Feature | Apollo.io | Close |
|---|---|---|
| Pricing | Free / from $59/mo | From $49/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | sales-teams, sdrs, founders, growth-teams | inside-sales-teams, startups, smbs, call-heavy-teams |
| Founded | 2015 | 2013 |
| Contact Database | ✓ | ✗ |
| Email Sequences | ✓ | ✓ |
| Dialer | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Linkedin Extension | ✓ | ✗ |
| Intent Signals | ✓ | ✗ |
| Calling | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Sms | ✗ | ✓ |
| Predictive Dialer | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Workflows | ✗ | ✓ |
✓ Apollo.io Pros
- Massive contact database
- Good free plan
- All-in-one prospecting tool
- Strong email sequences
✗ Apollo.io Cons
- Data accuracy varies
- Can be overwhelming
- Email deliverability management needed
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
The Verdict
Apollo.io is built for sales teams and sdrs, with a focus on contact-database and email-sequences. Close targets inside sales teams and startups and leads with calling and email-sequences.
On pricing, Close is the clear winner for budget-conscious users — starting at $49/mo compared to $59/mo for Apollo.io. That $10/mo difference adds up quickly for growing teams.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Close requires a paid subscription from day one.
Feature-wise, Close offers broader built-in capabilities (7 features vs 6), while Apollo.io takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.