Apollo.io
Twenty
| Feature | Apollo.io | Twenty |
|---|---|---|
| Pricing | Free / from $49/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | startups, sdrs, sales-teams, growth-teams | startups, developers, privacy-focused-businesses, open-source-enthusiasts |
| Founded | 2015 | 2023 |
| Contact Database | ✓ | ✗ |
| Sequences | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Contacts Management | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Email Integration | ✗ | ✓ |
| Custom Objects | ✗ | ✓ |
| Graphql Api | ✗ | ✓ |
| Calendar Sync | ✗ | ✓ |
| Task Management | ✗ | ✓ |
✓ Apollo.io Pros
- Huge contact database
- Good free tier
- Sequences included
- Affordable
✗ Apollo.io Cons
- Data accuracy varies
- Email deliverability
- Complex interface
✓ Twenty Pros
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- GraphQL API for developers
✗ Twenty Cons
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
- Self-hosting requires technical expertise
The Verdict
Apollo.io is built for startups and sdrs, with a focus on contact-database and sequences. Twenty targets startups and developers and leads with contacts-management and pipeline.
Twenty uses custom enterprise pricing, while Apollo.io starts at $49/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Twenty offers broader built-in capabilities (7 features vs 6), while Apollo.io takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.