Apollo.io
Practice Better
| Feature | Apollo.io | Practice Better |
|---|---|---|
| Pricing | Free / from $49/mo | From $25/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | startups, sdrs, sales-teams, growth-teams | nutritionists, health-coaches, naturopaths, wellness-practitioners |
| Founded | 2015 | 2014 |
| Contact Database | ✓ | ✗ |
| Sequences | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Client Management | ✗ | ✓ |
| Telehealth | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Billing | ✗ | ✓ |
| Protocols | ✗ | ✓ |
| Client Portal | ✗ | ✓ |
✓ Apollo.io Pros
- Huge contact database
- Good free tier
- Sequences included
- Affordable
✗ Apollo.io Cons
- Data accuracy varies
- Email deliverability
- Complex interface
✓ Practice Better Pros
- Purpose-built for health practitioners
- HIPAA-compliant telehealth
- Client portal with meal plans and protocols
- Integrated payment processing
✗ Practice Better Cons
- No free plan
- Limited customization of forms
- Learning curve for full feature set
The Verdict
Apollo.io is built for startups and sdrs, with a focus on contact-database and sequences. Practice Better targets nutritionists and health coaches and leads with client-management and telehealth.
On pricing, Practice Better is the clear winner for budget-conscious users — starting at $25/mo compared to $49/mo for Apollo.io. That $24/mo difference adds up quickly for growing teams.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Practice Better requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.