Apollo.io
Lavender
| Feature | Apollo.io | Lavender |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $27/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | startups, sdrs, sales-teams, growth-teams | sales-reps, sdrs, account-executives, sales-leaders |
| Founded | 2015 | 2020 |
| Contact Database | ✓ | ✗ |
| Sequences | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Email Scoring | ✗ | ✓ |
| Ai Suggestions | ✗ | ✓ |
| Prospect Research | ✗ | ✓ |
| Personality Insights | ✗ | ✓ |
| Team Analytics | ✗ | ✓ |
| Coaching Dashboard | ✗ | ✓ |
✓ Apollo.io Pros
- Huge contact database
- Good free tier
- Sequences included
- Affordable
✗ Apollo.io Cons
- Data accuracy varies
- Email deliverability
- Complex interface
✓ Lavender Pros
- Real-time email scoring
- Prospect personality insights
- AI rewrite suggestions
- Proven to increase reply rates
✗ Lavender Cons
- Sales email focused only
- Gmail/Outlook only
- AI suggestions need human judgment
The Verdict
Apollo.io is built for startups and sdrs, with a focus on contact-database and sequences. Lavender targets sales reps and sdrs and leads with email-scoring and ai-suggestions.
On pricing, Lavender is the clear winner for budget-conscious users — starting at $27/mo compared to $49/mo for Apollo.io. That $22/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for sdrs — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.