Apollo.io
Insightly
| Feature | Apollo.io | Insightly |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4 / 5 |
| Best For | startups, sdrs, sales-teams, growth-teams | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2015 | 2009 |
| Contact Database | ✓ | ✗ |
| Sequences | ✓ | ✗ |
| Email Tracking | ✓ | ✓ |
| Dialer | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Apollo.io Pros
- Huge contact database
- Good free tier
- Sequences included
- Affordable
✗ Apollo.io Cons
- Data accuracy varies
- Email deliverability
- Complex interface
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
Apollo.io is built for startups and sdrs, with a focus on contact-database and sequences. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
On pricing, Insightly is the clear winner for budget-conscious users — starting at $29/mo compared to $49/mo for Apollo.io. That $20/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Apollo.io edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Apollo.io has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.