Apollo.io
Capsule CRM
| Feature | Apollo.io | Capsule CRM |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $21/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | startups, sdrs, sales-teams, growth-teams | small-businesses, freelancers, startups, consultants |
| Founded | 2015 | 2009 |
| Contact Database | ✓ | ✗ |
| Sequences | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Task Management | ✗ | ✓ |
| Email Integration | ✗ | ✓ |
| Custom Fields | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Apollo.io Pros
- Huge contact database
- Good free tier
- Sequences included
- Affordable
✗ Apollo.io Cons
- Data accuracy varies
- Email deliverability
- Complex interface
✓ Capsule CRM Pros
- Clean simple interface
- Good free plan for 2 users
- Strong integrations
- Fast to set up
✗ Capsule CRM Cons
- Limited marketing features
- Basic reporting
- No built-in email campaigns
The Verdict
Apollo.io is built for startups and sdrs, with a focus on contact-database and sequences. Capsule CRM targets small businesses and freelancers and leads with contact-management and sales-pipeline.
On pricing, Capsule CRM is the clear winner for budget-conscious users — starting at $21/mo compared to $49/mo for Apollo.io. That $28/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.