Apollo.io
Attio
| Feature | Apollo.io | Attio |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | startups, sdrs, sales-teams, growth-teams | startups, b2b-saas, venture-capital, modern-sales-teams |
| Founded | 2015 | 2019 |
| Contact Database | ✓ | ✗ |
| Sequences | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Deal Pipeline | ✗ | ✓ |
| Email Sync | ✗ | ✓ |
| Automations | ✗ | ✓ |
| Ai Insights | ✗ | ✓ |
| Custom Objects | ✗ | ✓ |
| Real Time Collaboration | ✗ | ✓ |
✓ Apollo.io Pros
- Huge contact database
- Good free tier
- Sequences included
- Affordable
✗ Apollo.io Cons
- Data accuracy varies
- Email deliverability
- Complex interface
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
The Verdict
Apollo.io is built for startups and sdrs, with a focus on contact-database and sequences. Attio targets startups and b2b saas and leads with contact-management and deal-pipeline.
On pricing, Attio is the clear winner for budget-conscious users — starting at $29/mo compared to $49/mo for Apollo.io. That $20/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Attio offers broader built-in capabilities (7 features vs 6), while Apollo.io takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.