Amplitude
Plausible Analytics
| Feature | Amplitude | Plausible Analytics |
|---|---|---|
| Pricing | Free / from $49/mo | From $9/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | product-teams, growth-teams, data-analysts, saas-companies | privacy-conscious-businesses, bloggers, developers, eu-businesses |
| Founded | 2012 | 2019 |
| Event Analytics | ✓ | ✗ |
| Cohort Analysis | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Experimentation | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Cdp | ✓ | ✗ |
| Pageviews | ✗ | ✓ |
| Referrers | ✗ | ✓ |
| Goals | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Api | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ Amplitude Pros
- Powerful behavioral cohort analysis
- Free tier generous (50K monthly tracked users)
- Built-in experimentation (A/B testing)
- Excellent for product-led growth metrics
✗ Amplitude Cons
- Complex event taxonomy required upfront
- Expensive at scale beyond free tier
- Steep learning curve for non-analysts
✓ Plausible Analytics Pros
- No cookies — GDPR compliant without consent banner
- Script is under 1KB (vs GA's 45KB)
- Open-source and transparent
- Simple dashboard — no overwhelming data
✗ Plausible Analytics Cons
- Less detailed than Google Analytics
- No free tier (but affordable)
- Limited segmentation and custom reports
The Verdict
Amplitude is built for product teams and growth teams, with a focus on event-analytics and cohort-analysis. Plausible Analytics targets privacy conscious businesses and bloggers and leads with pageviews and referrers.
On pricing, Plausible Analytics is the clear winner for budget-conscious users — starting at $9/mo compared to $49/mo for Amplitude. That $40/mo difference adds up quickly for growing teams.
Amplitude has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Plausible Analytics requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.