AdRoll
Mediavine
| Feature | AdRoll | Mediavine |
|---|---|---|
| Pricing | From $36/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.7 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | bloggers, content-creators, publishers, niche-sites |
| Founded | 2007 | 2004 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✓ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Video Ads | ✗ | ✓ |
| Lazy Loading | ✗ | ✓ |
| Script Wrapper | ✗ | ✓ |
| Dashboard | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Mediavine Pros
- High RPM rates
- Excellent support
- Site speed focus
- Creator-friendly
✗ Mediavine Cons
- 50k session minimum
- Long approval process
- Exclusive contract
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Mediavine targets bloggers and content creators and leads with display-ads and video-ads.
Mediavine uses custom enterprise pricing, while AdRoll starts at $36/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Mediavine edges out on user ratings (4.7 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Mediavine has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.