AdRoll
Criteo
| Feature | AdRoll | Criteo |
|---|---|---|
| Pricing | From $36/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | ecommerce-retailers, d2c-brands, agencies, performance-marketers |
| Founded | 2007 | 2005 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Dynamic Retargeting | ✗ | ✓ |
| Product Recommendations | ✗ | ✓ |
| Retail Media | ✗ | ✓ |
| Audience Targeting | ✗ | ✓ |
| Commerce Insights | ✗ | ✓ |
| Omnichannel Ads | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Criteo Pros
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Strong ROAS for ecommerce
✗ Criteo Cons
- Primarily retargeting focused
- Complex reporting
- Minimum spend requirements
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Criteo targets ecommerce retailers and d2c brands and leads with dynamic-retargeting and product-recommendations.
Criteo uses custom enterprise pricing, while AdRoll starts at $36/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.