AdRoll
Amazon Advertising
| Feature | AdRoll | Amazon Advertising |
|---|---|---|
| Pricing | From $36/mo | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | amazon-sellers, ecommerce-brands, cpg-brands, agencies |
| Founded | 2007 | 2012 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✓ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Sponsored Products | ✗ | ✓ |
| Sponsored Brands | ✗ | ✓ |
| Dsp | ✗ | ✓ |
| Video Ads | ✗ | ✓ |
| Attribution | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Amazon Advertising Pros
- Access to high-intent buyers
- Lower funnel advertising
- Rich product targeting
- Growing DSP capabilities
✗ Amazon Advertising Cons
- Only reaches Amazon shoppers
- Competitive bidding drives up costs
- Complex campaign management
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Amazon Advertising targets amazon sellers and ecommerce brands and leads with sponsored-products and sponsored-brands.
Amazon Advertising uses custom enterprise pricing, while AdRoll starts at $36/mo — a tangible advantage for teams with a fixed budget.
Amazon Advertising has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.