Top 10 Best CRM Tools
Ranked by rating, features, and user satisfaction. Last updated: May 2026.
| # | Tool | Rating | Free Plan | Starting Price | Best For |
|---|---|---|---|---|---|
| 1 | Attio | ★ 4.6 | ✓ | Free / $29+ | startups, b2b saas |
| 2 | Practice Better | ★ 4.6 | ✗ | $25+ | nutritionists, health coaches |
| 3 | Monday.com | ★ 4.5 | ✓ | Free / $9+ | teams, enterprise |
| 4 | Close | ★ 4.5 | ✗ | $49+ | inside sales teams, startups |
| 5 | ActiveCampaign | ★ 4.5 | ✗ | $15+ | ecommerce businesses, saas companies |
| 6 | HubSpot CRM | ★ 4.5 | ✓ | Free / $20+ | startups, small businesses |
| 7 | Follow Up Boss | ★ 4.5 | ✗ | $57+ | real estate teams, brokerages |
| 8 | Fireflies.ai | ★ 4.4 | ✓ | Free / $18+ | sales teams, recruiters |
| 9 | HubSpot | ★ 4.4 | ✓ | Free / $20+ | growing businesses, marketing teams |
| 10 | Pipedrive | ★ 4.4 | ✗ | $14+ | sales teams, small businesses |
Next-generation CRM with a flexible data model, real-time multiplayer collaboration, AI-powered insights, and automatic data enrichment for modern go-to-market teams.
- ✓ Beautiful modern UI with real-time collaboration
- ✓ Flexible data model adapts to any workflow
- ✓ Automatic contact enrichment from email and calendar
- ✗ Newer platform with less enterprise maturity
- ✗ Fewer integrations than Salesforce/HubSpot
All-in-one practice management platform for health and wellness practitioners, with client management, scheduling, telehealth, and billing in one system.
- ✓ Purpose-built for health practitioners
- ✓ HIPAA-compliant telehealth
- ✓ Client portal with meal plans and protocols
- ✗ No free plan
- ✗ Limited customization of forms
Work OS for teams to run projects, workflows, and everyday work.
- ✓ Visual and intuitive
- ✓ Great automations
- ✓ CRM built-in
- ✗ Expensive at scale
- ✗ Free plan is very limited
CRM built for inside sales teams with built-in calling, email sequences, and pipeline management for fast-moving startups.
- ✓ Built-in VoIP calling and SMS
- ✓ Powerful email sequences with tracking
- ✓ Designed specifically for inside sales workflow
- ✗ No free tier available
- ✗ Limited marketing automation
Customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation for businesses of all sizes.
- ✓ Most powerful automation builder in email marketing
- ✓ Combined CRM and email in one platform
- ✓ Excellent deliverability rates consistently
- ✗ Steeper learning curve than simpler tools
- ✗ No free plan available
Free CRM with powerful marketing, sales, and service hubs for growing businesses.
- ✓ Generous free tier
- ✓ All-in-one platform
- ✓ Great documentation
- ✗ Gets expensive quickly
- ✗ Limited customization on free plan
Real estate CRM designed to help agents and teams convert more leads.
- ✓ Built for real estate
- ✓ Great lead routing
- ✓ Speed to lead focus
- ✗ Expensive
- ✗ Real estate only
AI notetaker that records, transcribes, and analyzes meetings with CRM integration and conversation intelligence.
- ✓ Integrates with 40+ tools including CRM
- ✓ Conversation intelligence metrics
- ✓ AskFred AI chatbot for meeting queries
- ✗ Audio quality affects transcription
- ✗ Can feel intrusive to meeting participants
All-in-one CRM platform with marketing, sales, service, and CMS hubs for growing businesses.
- ✓ CRM is completely free forever
- ✓ All-in-one marketing + sales + service
- ✓ Excellent onboarding and academy
- ✗ Paid hubs are very expensive
- ✗ Contracts are annual
Sales-focused CRM designed by salespeople with visual pipeline management and activity-based selling.
- ✓ Visual pipeline is intuitive
- ✓ Activity-based selling methodology
- ✓ Easy to set up and use
- ✗ No free tier
- ✗ Marketing features are add-ons