How to Use LinkedIn Ads
A beginner-friendly guide to getting started with LinkedIn Ads in 2026.
Getting Started: Step by Step
Create your LinkedIn Ads account
Visit LinkedIn Ads's website and sign up for a trial. You'll need an email address to get started.
Set up your workspace
Once signed in, configure your LinkedIn Ads workspace. Set your preferences, invite team members if needed, and customize the interface to match your workflow.
Explore professional-targeting
One of LinkedIn Ads's key features is professional-targeting. Navigate to this feature and experiment with it to understand how it fits into your workflow.
Explore sponsored-content
One of LinkedIn Ads's key features is sponsored-content. Navigate to this feature and experiment with it to understand how it fits into your workflow.
Explore inmail-ads
One of LinkedIn Ads's key features is inmail-ads. Navigate to this feature and experiment with it to understand how it fits into your workflow.
Integrate with your existing tools
Connect LinkedIn Ads with the other tools you use daily. Most integrations can be set up in the settings or integrations panel.
Start using it for real work
Now that you're set up, start using LinkedIn Ads for actual tasks. The best way to learn is by doing — don't worry about getting everything perfect right away.
Pro Tips
- Start with the free plan or trial to explore LinkedIn Ads's capabilities before committing to a paid subscription.
- Use keyboard shortcuts to speed up your workflow — most tools have extensive shortcut systems.
- Check LinkedIn Ads's official documentation and community forums for advanced tips and best practices.
- Review your workflow after 2 weeks of use and adjust your setup based on what's working and what isn't.
Key Features to Explore
Alternatives to Consider
If LinkedIn Ads isn't the right fit, here are some similar tools:
Ready to Try LinkedIn Ads?
LinkedIn's B2B advertising platform for reaching professionals by job title, company, industry, and seniority with sponsored content, InMail, and lead gen forms.