How to Use Klaviyo

A beginner-friendly guide to getting started with Klaviyo in 2026.

Price Free plan available

Best For ecommerce, shopify stores, dtc brands

Rating ★★★★★ 4.5/5

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Getting Started: Step by Step

Create your Klaviyo account

Visit Klaviyo's website and sign up for a free account. You'll need an email address to get started.

Set up your workspace

Once signed in, configure your Klaviyo workspace. Set your preferences, invite team members if needed, and customize the interface to match your workflow.

Explore email-campaigns

One of Klaviyo's key features is email-campaigns. Navigate to this feature and experiment with it to understand how it fits into your workflow.

Explore sms-marketing

One of Klaviyo's key features is sms-marketing. Navigate to this feature and experiment with it to understand how it fits into your workflow.

Explore flows

One of Klaviyo's key features is flows. Navigate to this feature and experiment with it to understand how it fits into your workflow.

Integrate with your existing tools

Connect Klaviyo with the other tools you use daily. Most integrations can be set up in the settings or integrations panel.

Start using it for real work

Now that you're set up, start using Klaviyo for actual tasks. The best way to learn is by doing — don't worry about getting everything perfect right away.

Pro Tips

Start with the free plan or trial to explore Klaviyo's capabilities before committing to a paid subscription.
Use keyboard shortcuts to speed up your workflow — most tools have extensive shortcut systems.
Check Klaviyo's official documentation and community forums for advanced tips and best practices.
Review your workflow after 2 weeks of use and adjust your setup based on what's working and what isn't.