Umami
WordPress.org
| Feature | Umami | WordPress.org |
|---|---|---|
| Pricing | Free / from $9/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | indie-developers, privacy-focused-sites, bloggers, small-businesses | bloggers, businesses, developers, agencies |
| Founded | 2020 | 2003 |
| Page Views | ✓ | ✗ |
| Custom Events | ✓ | ✗ |
| Realtime Dashboard | ✓ | ✗ |
| Utm Tracking | ✓ | ✗ |
| Multi Site | ✓ | ✗ |
| Api | ✓ | ✗ |
| Teams | ✓ | ✗ |
| Themes | ✗ | ✓ |
| Plugins | ✗ | ✓ |
| Gutenberg Editor | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Multisite | ✗ | ✓ |
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
✓ WordPress.org Pros
- Free software
- Infinite customization
- Huge plugin ecosystem
- SEO-friendly
✗ WordPress.org Cons
- Requires hosting
- Security maintenance
- Plugin conflicts
The Verdict
Umami is built for indie developers and privacy focused sites, with a focus on page-views and custom-events. WordPress.org targets bloggers and businesses and leads with themes and plugins.
WordPress.org uses custom enterprise pricing, while Umami starts at $9/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while WordPress.org takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.