Twenty
Zoho CRM
| Feature | Twenty | Zoho CRM |
|---|---|---|
| Pricing | Free only | Free / from $14/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | startups, developers, privacy-focused-businesses, open-source-enthusiasts | small-businesses, zoho-users, sales-teams, growing-companies |
| Founded | 2023 | 2005 |
| Contacts Management | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Email Integration | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Graphql Api | ✓ | ✗ |
| Calendar Sync | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Lead Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Ai Predictions | ✗ | ✓ |
| Multichannel | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Customization | ✗ | ✓ |
✓ Twenty Pros
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- GraphQL API for developers
✗ Twenty Cons
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
- Self-hosting requires technical expertise
✓ Zoho CRM Pros
- Affordable
- Zoho ecosystem
- AI assistant Zia
- Highly customizable
✗ Zoho CRM Cons
- Interface cluttered
- Learning curve
- Support varies by plan
The Verdict
Twenty is built for startups and developers, with a focus on contacts-management and pipeline. Zoho CRM targets small businesses and zoho users and leads with lead-management and workflow-automation.
Twenty uses custom enterprise pricing, while Zoho CRM starts at $14/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Twenty offers broader built-in capabilities (7 features vs 6), while Zoho CRM takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.