Tally
Typeform
| Feature | Tally | Typeform |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $25/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.7 / 5 | 4.4 / 5 |
| Best For | startups, freelancers, no-code-builders, researchers | marketers, researchers, agencies, lead-generation |
| Founded | 2020 | 2012 |
| Form Builder | ✓ | ✗ |
| Conditional Logic | ✓ | ✗ |
| Payments | ✓ | ✓ |
| File Uploads | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Custom Domains | ✓ | ✗ |
| Calculations | ✓ | ✗ |
| Conversational Forms | ✗ | ✓ |
| Logic Branching | ✗ | ✓ |
| Video Interactions | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Custom Branding | ✗ | ✓ |
✓ Tally Pros
- Unlimited forms and responses on free plan
- Document-style editor (no drag-and-drop complexity)
- Built-in payment collection via Stripe
- Conditional logic and calculations included free
✗ Tally Cons
- Less design customization than Typeform
- Pro plan needed for custom domains and file uploads
- Limited reporting and analytics built-in
✓ Typeform Pros
- Beautiful one-question-at-a-time interface
- Higher completion rates than traditional forms
- Advanced logic branching and personalization
- Excellent brand customization options
✗ Typeform Cons
- Expensive for the number of responses included
- Free plan limited to 10 responses per month
- Can feel slow for simple data collection
The Verdict
Tally is built for startups and freelancers, with a focus on form-builder and conditional-logic. Typeform targets marketers and researchers and leads with conversational-forms and logic-branching.
Pricing is close: Typeform starts at $25/mo versus $29/mo for Tally — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for researchers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Tally has a slight overall edge — but if beautiful one-question-at-a-time interface matters most to you, Typeform may still be the right call.