Squarespace
Wix
| Feature | Squarespace | Wix |
|---|---|---|
| Pricing | From $16/mo | Free / from $17/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | creatives, photographers, restaurants, small-businesses | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2004 | 2006 |
| Templates | ✓ | ✓ |
| Ecommerce | ✓ | ✓ |
| Domains | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Squarespace Pros
- Stunning templates
- All-in-one
- Great for creatives
- Good SEO tools
✗ Squarespace Cons
- No free plan
- Limited customization
- More expensive than competitors
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Squarespace is built for creatives and photographers, with a focus on templates and ecommerce. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
Pricing is close: Squarespace starts at $16/mo versus $17/mo for Wix — not a deciding factor on its own.
Wix has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Squarespace requires a paid subscription from day one.
Feature-wise, Wix offers broader built-in capabilities (7 features vs 6), while Squarespace takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for restaurants, small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.