SpyFu
Umami
| Feature | SpyFu | Umami |
|---|---|---|
| Pricing | From $39/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | ppc-managers, seo-professionals, agencies, competitive-analysts | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2006 | 2020 |
| Competitor Keywords | ✓ | ✗ |
| Ppc Research | ✓ | ✗ |
| Backlink Analysis | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| Keyword Research | ✓ | ✗ |
| Domain Comparison | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ SpyFu Pros
- Unlimited search results on all plans
- Excellent competitor analysis
- Historical data going back years
- Good PPC research tools
✗ SpyFu Cons
- Interface can be overwhelming
- Data accuracy varies for smaller sites
- Limited international data
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
SpyFu is built for ppc managers and seo professionals, with a focus on competitor-keywords and ppc-research. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $39/mo for SpyFu. That $30/mo difference adds up quickly for growing teams.
Umami has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SpyFu requires a paid subscription from day one.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while SpyFu takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Umami has a slight overall edge — but if unlimited search results on all plans matters most to you, SpyFu may still be the right call.