Shopify
Wix
| Feature | Shopify | Wix |
|---|---|---|
| Pricing | From $39/mo | Free / from $17/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | e-commerce-businesses, dropshippers, retail-brands, solopreneurs | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2006 | 2006 |
| Online Store | ✓ | ✗ |
| Payments | ✓ | ✗ |
| Shipping | ✓ | ✗ |
| Inventory | ✓ | ✗ |
| Marketing | ✓ | ✗ |
| Pos | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Shopify Pros
- Complete e-commerce solution out of box
- Massive app ecosystem (8000+ apps)
- Handles hosting, security, and speed
- Multi-channel selling (social, POS)
✗ Shopify Cons
- Transaction fees unless using Shopify Payments
- Monthly cost adds up with apps
- Customization limited without code
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Shopify is built for e commerce businesses and dropshippers, with a focus on online-store and payments. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, Wix is the clear winner for budget-conscious users — starting at $17/mo compared to $39/mo for Shopify. That $22/mo difference adds up quickly for growing teams.
Wix has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Shopify requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.