Shopify
Wix
| Feature | Shopify | Wix |
|---|---|---|
| Pricing | From $39/mo | Free / from $17/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | ecommerce, dtc-brands, dropshippers, small-businesses | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2006 | 2006 |
| Online Store | ✓ | ✗ |
| Payments | ✓ | ✗ |
| Shipping | ✓ | ✗ |
| Pos | ✓ | ✗ |
| Marketing | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Shopify Pros
- Easy to set up
- Huge app store
- Great themes
- POS included
✗ Shopify Cons
- Transaction fees
- Limited without apps
- Theme customization limits
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Shopify is built for ecommerce and dtc brands, with a focus on online-store and payments. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, Wix is the clear winner for budget-conscious users — starting at $17/mo compared to $39/mo for Shopify. That $22/mo difference adds up quickly for growing teams.
Wix has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Shopify requires a paid subscription from day one.
Feature-wise, Wix offers broader built-in capabilities (7 features vs 6), while Shopify takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.