Serpstat
Ubersuggest
| Feature | Serpstat | Ubersuggest |
|---|---|---|
| Pricing | Free / from $59/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.1 / 5 | 4 / 5 |
| Best For | small-businesses, freelancers, agencies, content-marketers | beginners, small-businesses, bloggers, freelancers |
| Founded | 2013 | 2012 |
| Keyword Research | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| Site Audit | ✓ | ✓ |
| Backlink Analysis | ✓ | ✗ |
| Keyword Clustering | ✓ | ✗ |
| Competitor Research | ✓ | ✗ |
| Backlink Data | ✗ | ✓ |
| Content Ideas | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
✓ Serpstat Pros
- Affordable vs competitors
- Good keyword clustering
- API access
- All-in-one
✗ Serpstat Cons
- Smaller database
- UI needs improvement
- Slower crawling
✓ Ubersuggest Pros
- Affordable
- Good for beginners
- Chrome extension
- Lifetime plan available
✗ Ubersuggest Cons
- Less data than premium tools
- Limited backlink analysis
- Slower updates
The Verdict
Serpstat is built for small businesses and freelancers, with a focus on keyword-research and rank-tracking. Ubersuggest targets beginners and small businesses and leads with keyword-research and site-audit.
On pricing, Ubersuggest is the clear winner for budget-conscious users — starting at $29/mo compared to $59/mo for Serpstat. That $30/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for small businesses, freelancers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.