Seobility
Serpstat
| Feature | Seobility | Serpstat |
|---|---|---|
| Pricing | Free / from $50/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.1 / 5 |
| Best For | small-businesses, freelancers, beginners, budget-conscious-seo | small-businesses, freelancers, agencies, content-marketers |
| Founded | 2013 | 2013 |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| Backlink Monitoring | ✓ | ✗ |
| Keyword Tool | ✓ | ✗ |
| On Page Checker | ✓ | ✗ |
| Tf Idf Analysis | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Keyword Clustering | ✗ | ✓ |
| Competitor Research | ✗ | ✓ |
✓ Seobility Pros
- Very affordable
- Good free plan
- Comprehensive site auditing
- Easy to understand reports
✗ Seobility Cons
- Smaller keyword database
- Limited advanced features
- Less known than competitors
✓ Serpstat Pros
- Affordable vs competitors
- Good keyword clustering
- API access
- All-in-one
✗ Serpstat Cons
- Smaller database
- UI needs improvement
- Slower crawling
The Verdict
Seobility is built for small businesses and freelancers, with a focus on site-audit and rank-tracking. Serpstat targets small businesses and freelancers and leads with keyword-research and rank-tracking.
On pricing, Seobility is the clear winner for budget-conscious users — starting at $50/mo compared to $59/mo for Serpstat. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for small businesses, freelancers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.