Sellfy
Wix
| Feature | Sellfy | Wix |
|---|---|---|
| Pricing | From $29/mo | Free / from $17/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | creators, artists, musicians, digital-product-sellers | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2011 | 2006 |
| Digital Products | ✓ | ✗ |
| Subscriptions | ✓ | ✗ |
| Print On Demand | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Discount Codes | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Sellfy Pros
- No transaction fees
- Built-in marketing tools
- Great for digital products
- Print-on-demand included
✗ Sellfy Cons
- Limited store customization
- Basic SEO options
- No marketplace exposure
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Sellfy is built for creators and artists, with a focus on digital-products and subscriptions. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, Wix is the clear winner for budget-conscious users — starting at $17/mo compared to $29/mo for Sellfy. That $12/mo difference adds up quickly for growing teams.
Wix has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Sellfy requires a paid subscription from day one.
Feature-wise, Wix offers broader built-in capabilities (7 features vs 6), while Sellfy takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.