Relay.app
ServiceNow
| Feature | Relay.app | ServiceNow |
|---|---|---|
| Pricing | Free / from $16/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | operations-teams, agencies, small-businesses, compliance-teams | enterprise, it-departments, large-organizations, government |
| Founded | 2021 | 2004 |
| Workflow Builder | ✓ | ✗ |
| Ai Steps | ✓ | ✗ |
| Human Approvals | ✓ | ✗ |
| Multiplayer Editing | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Conditional Logic | ✓ | ✗ |
| Itsm | ✗ | ✓ |
| Itom | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Cmdb | ✗ | ✓ |
| Service Portal | ✗ | ✓ |
| Virtual Agent | ✗ | ✓ |
✓ Relay.app Pros
- Human-in-the-loop approvals
- AI steps built in
- Collaborative workflows
- Clean modern interface
✗ Relay.app Cons
- Fewer integrations than Zapier
- Newer platform
- Limited advanced logic
✓ ServiceNow Pros
- Industry leader in ITSM
- Highly customizable
- Powerful workflows
- AI integration
✗ ServiceNow Cons
- Very expensive
- Complex implementation
- Requires dedicated admin
The Verdict
Relay.app is built for operations teams and agencies, with a focus on workflow-builder and ai-steps. ServiceNow targets enterprise and it departments and leads with itsm and itom.
ServiceNow uses custom enterprise pricing, while Relay.app starts at $16/mo — a tangible advantage for teams with a fixed budget.
Relay.app has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. ServiceNow requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.