Relay.app
SalesLoft
| Feature | Relay.app | SalesLoft |
|---|---|---|
| Pricing | Free / from $16/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | operations-teams, agencies, small-businesses, compliance-teams | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2021 | 2011 |
| Workflow Builder | ✓ | ✗ |
| Ai Steps | ✓ | ✗ |
| Human Approvals | ✓ | ✗ |
| Multiplayer Editing | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Conditional Logic | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Relay.app Pros
- Human-in-the-loop approvals
- AI steps built in
- Collaborative workflows
- Clean modern interface
✗ Relay.app Cons
- Fewer integrations than Zapier
- Newer platform
- Limited advanced logic
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Relay.app is built for operations teams and agencies, with a focus on workflow-builder and ai-steps. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Relay.app starts at $16/mo — a tangible advantage for teams with a fixed budget.
Relay.app has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Feature-wise, SalesLoft offers broader built-in capabilities (7 features vs 6), while Relay.app takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.