PrestaShop
Umami
| Feature | PrestaShop | Umami |
|---|---|---|
| Pricing | Free / from $0/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | european-businesses, small-to-medium-retailers, budget-conscious-stores, multilingual-stores | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2007 | 2020 |
| Product Management | ✓ | ✗ |
| Multi Language | ✓ | ✗ |
| Multi Currency | ✓ | ✗ |
| Seo Tools | ✓ | ✗ |
| Module Marketplace | ✓ | ✗ |
| Order Management | ✓ | ✗ |
| Analytics Dashboard | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ PrestaShop Pros
- Free open-source with no transaction fees
- Strong European market presence and localization
- 600+ built-in features out of the box
- Active module marketplace with thousands of add-ons
✗ PrestaShop Cons
- Performance issues with large catalogs
- Essential modules often cost extra
- Smaller English-speaking community than WooCommerce
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
PrestaShop is built for european businesses and small to medium retailers, with a focus on product-management and multi-language. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, PrestaShop is the clear winner for budget-conscious users — starting at $0/mo compared to $9/mo for Umami. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Umami edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Umami has a slight overall edge — but if free open-source with no transaction fees matters most to you, PrestaShop may still be the right call.